Pokemon, 2024'te Japonya'nın en etkili eğlence markası olarak tanındı

A recent GEM Partners survey reveals Pokémon's commanding lead in brand reach across seven Japanese media platforms. The annual ranking, based on a proprietary "reach score" measuring daily audience interaction (apps, games, music, videos, manga), awarded Pokémon a staggering 65,578 points.

The survey, conducted monthly with 100,000 respondents aged 15-69, shows Pokémon's dominance. A remarkable 50,546 points (80% of the total) came from the App Games category, fueled by the enduring popularity of Pokémon GO and the recent launch of DeNA's Pokémon Trading Card Game Pocket. Significant contributions also came from Home Video (11,619 points) and Video (2,728 points). Strategic collaborations, like the Mister Donut partnership, and the rising popularity of collectible card games further boosted reach.

Financial results from The Pokémon Company's 2024 report underscore this success, with sales reaching 297.58 billion yen and a gross profit of 152.23 billion yen. This solidifies Pokémon's position as a leading and rapidly expanding brand within Japan.

The Pokémon franchise encompasses a diverse range of media, including video games, animation, movies, trading cards, and more. Jointly managed by Nintendo, Game Freak, and Creatures since The Pokémon Company's 1998 formation, the franchise's coordinated brand management is clearly a key factor in its success.