Coperni FW25: Gamers Take Center Stage in a Bold Fusion of Fashion and Gaming Culture

Coperni's Fall/Winter 2025 show was anything but typical. Held in Paris's adidas arena—a venue usually reserved for esports—the event masterfully blended fashion and gaming culture, creating a captivating atmosphere that felt both nostalgic and futuristic. Instead of the traditional front row of influencers and celebrities, Coperni seated 200 gamers in ergonomic chairs, actively playing Fortnite and other games throughout the presentation.

This bold move transformed the runway into a vibrant scene reminiscent of '90s LAN parties, complete with design details that paid homage to gaming's golden age. The fusion wasn't merely superficial; it permeated the entire collection, offering a fresh perspective on the intersection of technology and style.

The FW25 collection featured numerous subtle and overt references to gaming culture. Dresses crafted from puffy technical fabrics, inspired by sleeping bags used during marathon gaming sessions, were standout pieces. Small storage bags attached to tights and sequined dresses echoed the practical utility holsters of Lara Croft from Tomb Raider. The brand's new Tamagotchi bags also made their runway debut, a playful nod to handheld gaming nostalgia.

Gaming-inspired films also played a significant role. Motifs like the dragon tattoo from *The Girl with the Dragon Tattoo* appeared throughout, while the high slit from Alice's dress in the 2002 *Resident Evil* film was reimagined in the opening look. These cinematic references added layers of depth, connecting digital worlds with real-world fashion.

Coperni, a pioneer in exploring the intersection of technology and fashion, continued this exploration with its womenswear collection. By centering the narrative around gaming—a traditionally male-dominated space—the brand challenged stereotypes and promoted inclusivity within the fashion world.

Beyond the clothing, the show was a masterclass in viral marketing. Hours after the presentation, videos of the gamer-filled runway flooded social media, solidifying Coperni's reputation for creating unforgettable spectacles.

This isn't Coperni's first foray into unconventional fashion week presentations. Last season, they held a fairytale-like show at Disneyland Paris. Previous years have seen innovations like spray-on dresses, robot dogs, and glass handbags. Each presentation pushes boundaries, proving Coperni is more than just a label—it's a cultural force.

With its FW25 collection, Coperni again captivated both online and offline audiences. In a time of uncertainty for traditional runway shows, the brand continues to reinvent the format, blending creativity, technology, and storytelling into a truly resonant experience that extends far beyond the fashion industry itself. The social media buzz surrounding the gamer-infused runway proves Coperni's continued position as a trailblazer in modern fashion.