Home News When Is the Best Time to Buy LEGO Sets?

When Is the Best Time to Buy LEGO Sets?

Author: Eric Mar 01,2025

Maximize Your LEGO Savings: A Guide to Deals and Promotions

For years, adult LEGO enthusiasts (AFOLs) were a niche group. LEGO catered to them with occasional Creator Expert sets, but the market has exploded. Now, LEGO isn't just for kids; it's a mainstream hobby for all ages. The company now offers intricate replicas of movie props, functional amusement park rides, luxury car models, and much more—designed for display rather than active play.

This expansion comes with a higher price tag due to increased piece counts and licensing fees for franchises like Disney, Marvel, Star Wars, Nintendo, and Minecraft. While prices can be substantial, savvy shoppers can still enjoy LEGO without breaking the bank. The key is strategic purchasing.

LEGO maintains premium pricing and retires sets rather than discounting them. However, several key periods offer significant savings:

Double Insider Points:

The LEGO Insiders program (formerly VIP) offers rewards points for purchases. In the US, every dollar spent earns 6.5 points, redeemable at a rate of 130 points per dollar. During promotions, you can earn double (or even more!) points. Monitor LEGO's social media for announcements.

Sales Seasons:

Black Friday and Cyber Monday: Expect significant point multipliers (3x or even 4x) on select sets. Check LEGO's website for details closer to the event.
Amazon Prime Day (July & October): Prime members can access LEGO discounts during Amazon's twice-yearly Prime Day sales. Past sales have featured deals on popular franchises like Marvel and Star Wars.
Holiday Weekends: Three-day weekends around federal holidays (Presidents' Day, Labor Day, Memorial Day) often see discounts from third-party retailers.
Third-Party Retailers: Amazon, Target, Walmart, Barnes & Noble, and Best Buy offer LEGO sets. Check their Black Friday and Cyber Monday deals. Note: Insider points are generally not earned at these retailers except Target (at a lower exchange rate).

Gifts With Purchase (GWPs):

LEGO frequently offers free sets with purchases exceeding a certain amount. These GWPs change regularly, so check the current offerings before buying. Insider's Weekend often features exclusive GWPs.

May the 4th Be With You! (Star Wars Day):

Star Wars Day consistently features excellent LEGO deals and often increased Insider points multipliers.

Strategic Shopping Tips:

Be patient and plan ahead. By taking advantage of these promotional periods and point multipliers, you can significantly reduce the cost of your LEGO purchases and enjoy your hobby without excessive financial strain.

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