Flexion, EA Partner to Expand Hit Mobile Games to New App Stores

The partnership between Flexion and EA marks another significant step in bringing EA's mobile game catalog to alternative app stores, enhancing accessibility for users who do not rely on Google Play or the iOS App Store. This move reflects a major shift in how large publishers view the potential of distributing their games beyond the traditional giants, Apple and Google.

Alternative app stores have been making headlines, especially since Apple's decision to open up to them in regions like the EU. Flexion, known for previously bringing Candy Crush Solitaire to these alternative platforms, is now teaming up again with EA to expand the reach of the publisher's mobile back-catalogue.

You might be wondering, "What's in it for me?" Well, until recently, the mobile gaming market was dominated by the iOS App Store and Google Play. However, recent legal battles have pushed Apple and Google to relax some of their anti-competitive practices, paving the way for alternative app stores to flourish. The benefit for gamers? These new platforms often come with attractive incentives to draw in users.

Take the Epic Games Store, for instance, which offers a free game program. While the platforms Flexion is working with might not go to such extremes, they are likely to offer more flexible policies than those traditionally enforced by Apple and Google.

Looking ahead, EA's involvement is telling. As one of the gaming industry's behemoths, known for acquiring smaller developers, their move towards alternative app stores suggests a broader trend that other companies may soon follow. While we don't yet know which specific EA games will be available on these new platforms, titles like Diablo Immortal and other Candy Crush games are strong possibilities.