Avowed Rises as the Second Most Popular Game on Xbox Game Pass

Avowed, Obsidian Entertainment's latest title, has become a major win for Microsoft, boasting 5.9 million players in its first month on Xbox Game Pass. This surpasses Indiana Jones and the Dial of Destiny's 4 million players within the same period. Leveraging the established Pillars of Eternity universe, Avowed's popularity is further substantiated by mindGAME Data, which monitors player engagement, streaming views, and search trends.

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Despite positive critical reception and strong sales, Microsoft's investment in Avowed—estimated between $80 and $120 million—requires sustained player engagement beyond the initial launch for a strong return. Maintaining current subscribers and attracting new players through smart marketing strategies, potential expansions, and possible releases on platforms like the PlayStation 5 are crucial for long-term success.

While initial player interest is high, Microsoft must actively work to ensure Avowed remains a valuable asset for subscriber retention. Consistent content updates and broader accessibility will be key to securing its place in the fiercely competitive gaming landscape.