AMD Radeon RX 9070 GPUs Finally Get Official Release Window — but Still No Price

AMD's RX 9070 and RX 9070 XT: A March 2025 Launch, Amidst Speculation and Market Dynamics

AMD unveiled its next-generation graphics cards, the RX 9070 and RX 9070 XT, at CES 2025. However, their absence from the AMD keynote presentation, despite vendor displays on the show floor (with redacted specs), created intrigue. David McAfee, VP & GM of Radeon Graphics and Ryzen CPUs, subsequently announced a March 2025 release date on Twitter/X.

McAfee stated that the Radeon 9000 series hardware and software are performing well and a broad global card selection is planned. While the March launch is confirmed, crucial details like specifications and pricing remain undisclosed. Industry speculation suggests that these cards will compete directly with Nvidia's RTX 5070 and RTX 5070 Ti (February launch) in terms of price and performance.

Adding to the mystery, reports indicate that RX 9070 and RX 9070 XT units have already reached retailers and reviewers, with eTeknix confirming receipt of review samples. This pre-release distribution has fueled speculation about AMD's strategic timing. The delay might be a calculated response to Nvidia's RTX 5070 and 5070 Ti launch, allowing for direct comparison and potentially mitigating pricing pressure from Nvidia.

The current marketing surrounding the RX 9070 series has been somewhat chaotic and unclear. A June 2024 report highlighted Nvidia's commanding 88% share of the discrete GPU market, leaving AMD with a mere 12%. Facing a lack of significant competition in the mid-range and high-end segments, AMD's strategic maneuvering is crucial to challenge Nvidia's market dominance.