Kartrider Rush+ and Hyundai Launch Exciting New Collaboration

When it comes to showcasing a new vehicle, car manufacturers have a variety of promotional strategies at their disposal. From sleek advertising campaigns to celebrity endorsements, the options are plentiful. However, Hyundai has chosen a unique approach by teaming up once again with the popular mobile game KartRider Rush+. This collaboration brings the futuristic Insteroid concept car into the game as a new kart, designed by Hyundai Motors Europe Design Center and inspired by the INSTER, an electric SUV from Hyundai.

The Insteroid isn't the only exciting addition to the game. Players can also get their hands on the new Glitched Hyundai Aura and an EV Charging Connector, both sporting the vibrant GOGOGOrange color scheme. To celebrate this partnership, KartRider Rush+ is hosting a special event until April 28th. By using a Boost Shard at least once in-game, players will be entered into a draw to win 30 Lucky Star Jewels. These jewels can then be exchanged for various items through the Starlight Treasure Hunt, adding an extra layer of excitement to the collaboration.

The Insteroid isn't just a virtual kart; it's also a real-world concept car, serving as an innovative promotional tool for Hyundai. While it's unlikely to hit production lines anytime soon, its presence in KartRider Rush+ certainly adds a fashionable flair to the game. In comparison, some might argue it's a more stylish addition than the Cybertruck in Fortnite.

If this latest collaboration with Hyundai doesn't pique your interest in KartRider Rush+, you can always explore other new mobile games. Check out our list of the top five new mobile games to try this week to see what else has been launched over the past seven days.