Candy Crush Solitaire is coming to alternative app stores in partnership between King and Flexion

King is taking a significant step with the launch of Candy Crush Solitaire, its first simultaneous release across multiple platforms. This strategic move, facilitated by a partnership with Flexion, will see the game debut on the Samsung Galaxy Store, Huawei AppGallery, and other alternative app stores alongside the traditional Google Play and iOS App Store releases. This marks a major expansion beyond the usual app store landscape for King, a company known for its incredibly successful match-three puzzle games.

The decision to launch Candy Crush Solitaire simultaneously on these alternative app stores suggests King recognizes the growing potential of these platforms. This simultaneous launch isn't just a one-off; it represents a deliberate shift in strategy, indicating that major gaming companies are increasingly recognizing the value of alternative app stores as a significant avenue for reaching a broader audience. The success of Candy Crush Solitaire on these platforms will be a key indicator of the future direction for app distribution within the gaming industry.

The popularity of King's games, particularly their lucrative match-three titles, is often underestimated. Their financial success is substantial, making their previous lack of focus on alternative app stores somewhat surprising. However, this simultaneous launch demonstrates a clear intention to tap into new markets and user bases. The strategic decision to release Candy Crush Solitaire concurrently on multiple platforms highlights the growing importance of alternative app stores in the gaming industry.

For those interested in learning more about one of these alternative app stores, the Huawei AppGallery Awards 2024 provide an excellent overview of successful apps and games from the previous year.